Filippo Lubrano – to cut it short

A Management Engineer, a journalist and a writer: I don’t like standing still, physically but most importantly mentally. I have just one, huge addiction: learning new things. Every day. That’s also why I am a consultant, in particular on 4 main verticals:
  • Cybersecurity

  • AI

  • Blockchain

  • Food & Furniture

Structured by 8+ years in a corporate environment, accelerated by the experience in incubators and startup accelerators, I join the two approaches to perform at my best for the companies I work with.
I love Asia and I cherish cultural differences to understand them, preserve them and use them at their best.

My latest experiences

01/2020 – today: Innovation Manager

Haruspex Cybersecurity – La Spezia

Innovation Manager for the disruptive cybersecurity startup Haruspex
Business Development and scouting of acceleration / incubation opportunities  at worldwide level
Strategic Marketing on an international ground, focusing on European and Asian markets

04/2017 – 06/2019: Asia Business Development Consultant

Schiffini – La Spezia

Business Development in Asia for the luxury kitchen brand
Market Analysis, Mystery Shopping, Price Positioning
Since June 2018: enlargement of the responsibility area to the entire Export

08/2018 – today: Founder

Asialize – Italy / Shanghai

Founder and Consultant for international marketing services (WeChat), sales and distribution, training
Main markets: China & South East Asia

Main verticals: AI, Food, furniture, automotive, tourism, cybersecurity and blockchain

04/2013 – 03/2017: Founder

Eattiamo – La Spezia / New York

Co-Founder of Eattiamo startup, the first fully-Italian artisanal food subscription box in the US.
Launch of the US market, opening of NYC branch, scale-up to 300 boxes/month
One year full-time  (April 2016-February 2017) managing operations, logistics, marketing, finance and investor relationships.

02/2008 – 04/2016: Business Development & International Marketing

Iveco – Turin / Bangkok

8+ years in Business Development and Marketing International for the commercial vehicles company
Mercats: Africa, Middle & Far East
2+ years as South-East Asia Marketing Manager in Bangkok, dealing with Chinese Joint Ventures in Nanjing and Chongqing.


I’ve spent all my professional life working on business development and internationalization of companies, particularly referring to Africa, Middle and Far East.

I love drilling down to the heart of matters in few movements. A holistic vision and analysis skills are matched with my management engineering + MBA background.



  • Writing, Journalism

  • Associations – President of Confcommercio La Spezia Young Entrepreneurs

  • Reading, basketball, chess and travels

Download my Full CV